Like other transformative technologies—radio, television, the Internet, social media, and mobile—blockchain technology represents an opportunity and a threat for marketers and marketing.
While Bitcoin, Ethereum, and Litecoin have taken the limelight, blockchain, the underlying technology that make these possible without any centralized authority is often left lurking in the shadows.
Just as the Internet gave rise to Amazon, Google, Facebook and other organizations free of legacy constraints, blockchains will give rise to a new set of competitors with entirely different business models.
Similar to the introduction of the commercial Internet, blockchains will change the practice of marketing in branding and earning customer loyalty, advertising, pricing, how consumer data is accessed, managing talent, strategic leadership and more.
Customer expectations will shift as these new models become more prevalent, putting further pressure on established players.
Make no mistake about it, we are early in this transformation. Predicting exactly how everything will play out is a fool’s errand, but not beginning the exploration is irresponsible. This arrival of this technology is inevitable.
Join us as we bring together CMO's and senior marketers to explore the role of blockchain and cryptocurrency in marketing at this intimate half-day event.
March 6 | Studio Arte | New York | 8.30 am - 12.30 pm.
Hosted by Jeremy Epstein, former VP of Marketing at Sprinklr and founder of Never Stop Marketing, a world leading Blockchain and de-centralized consultancy (along with special guests) we will cover:
What are the opportunities for competitive differentiation and advantage?
What are “low-hanging fruit” opportunities for initial blockchain use cases for marketing to drive greater return on investment or return on marketing spend?
How will the role of marketer and the function of marketing evolve as blockchain adoption grows?
The impact of Blockchain technology on Data, Advertising, Commerce, Customer Experience, Branding and Loyatly.
What actions should marketers take today and who should lead the charge to ready the organization?
“Bitcoin is a remarkable cryptographic achievement and the ability to create something that is not duplicable in the digital world has enormous value”
Eric Schmidt, CEO of Google